Paul Mitchell x
Winnie Harlow

Paul Mitchell x Winnie Harlow Campaign - Creative Direction

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Photographer: Micaiah Carter

Art Direction: Iris Arnaud

Media: Darren Tieste

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In 2021 Paul Mitchell partnered with top model Winnie Harlow and her longtime hairdresser, Cesar DeLeon Ramirez. We collaborated to create three different looks with ‘90s supermodel vibes, fitting with Winnie’s style chameleon personality. I oversaw creative direction of the still shots and motion assets.